Index is not a part of a URL. Index is used to describe how the search engines categorise content.
This question is from the HubSpot SEO Certification Exam. You can get all the answers to the questions asked in this exam on our HubSpot SEO Certification Exam Answers page.
- True or False? Don’t use a page’s URL as your link description.
- What do you need to balance when doing SEO?
- Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll’s website, which search engine function is at play?
- You’re trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what’s already ranking for that topic by searching for it on Google, you notice that the majority of search results on page one are videos. Which of the following actions will give your website the best chance of ranking for this topic?
- Choose all that apply. Which of these are important KPIs to consider for SEO?
- Choose all that apply. How do you determine the authority of a piece of content?
- Choose all that apply. What does your backlink profile measure?
- When should you use a robots.txt file?
- Choose all that apply. Why is it important to have HTTPS for your website?
- What is the purpose of a 301 redirect?
- Choose all that apply. Which of these are ways to increase your site speed?
- True or False? The further away a page is from the homepage, the worse it is for that page’s SEO.
- Choose all that apply. When should you submit your sitemap to Google and other search engines?
- The different types of keywords are:
- What stage of the buyer’s journey is someone searching for “what is inbound marketing?” likely in?
- What was the purpose of the Google Hummingbird algorithm update?
- What is a pillar page?
- Google measures how interesting other people think your content is through ___.
- True or False? All link-building tactics require building a relationship in order to work.
- When building a relationship with the goal of receiving backlinks, what is the first thing you should do?
- Choose all that apply. What are the most important things to do when replying to press request alerts?
- True or False? Backlinks build authority.
- What is Schema.org?
- When should you decide to work with a developer to implement structured data on a page?
- What tool can you use to test for errors in structured data markup?
- True or False? No matter what SEO tool you use, the metrics will be exactly the same.
- True or False? Domain authority is a ranking factor in Google’s algorithms.
- Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?
- Which of these is a strategy to determine the internal linking structure of a website?
- Choose all that apply. Which of these tactics will help improve your website’s internal linking?
- Which of these is an example of a top-level domain?
- True or False? It is a best practice to make your URLs as long and descriptive as possible.
- True or False? Adding structured data to a page guarantees that it will appear as a rich snippet in search results.
- True or False? Google accounts for the majority of searches worldwide.
- What is a backlink profile?
- How do search engines use sitemaps?
- What kind of company would benefit from the site links rich snippet?
- True or False? Structured data is a markup language.
- When performing keyword research, how can you determine which keywords you should create content for?
- Hubspot SEO Certification Exam Answers 2021