What is the difference between a brand keyword and a non-brand keyword?

(A) A brand keyword is more expensive, a non-brand keyword is less expensive

(B) A brand keyword receives less traffic, a non-brand keyword receives more traffic

(C) A brand keyword has more variations, a non-brand keyword has fewer variations

(D) A brand keyword includes a brand’s name, a non-brand keyword does not include a brand’s name

Explanation

The difference between a brand keyword and a non-brand keyword is that a brand keyword includes a brand’s name, and a non-brand keyword does not include a brand’s name.

For example – The keyword “Gaming laptop” is a non-brand keyword because it doesn’t include a brand’s name whereas the keyword “Lenovo laptop” is a brand keyword because it includes the brand’s name “Lenovo.”

Conclusion

This question is a part of the HubSpot Digital Marketing Exam. You can get all the updated answers to this exam on our HubSpot Digital Marketing Certification Exam Answers page.

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