Rachelle is new to conversion rate optimization but is eager to get started. Which of the following steps should be her first priority?

(A) Using data and user feedback to identify areas of opportunity

(B) Reviewing historical performance in the Google Ads account

(C) Speaking to the developer team about implementing changes

(D) Creating a hypothesis to test based on her preferences


Rachelle’s first priority should be to use data and user feedback to identify areas of opportunity.

User feedback is essential to guide and inform your decision making and influence innovations and changes to your product or service. Data that comes directly from the user is the best way to optimize your website and perform Conversion Rate Optimization(CRO).


This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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