(A) Display it in rich results.
(B) Web crawlers use a sitemap to understand a website’s structure so they can evaluate and rank it more easily.
(C) Web crawlers use a sitemap to follow backlinks from one site to another and assign authority to those pages.
(D) Search engines don’t use sitemaps, but SEO experts use them to determine the information architecture of a website.
This question is from the HubSpot SEO Certification Exam. You can get all the answers to the questions asked in this exam on our HubSpot SEO Certification Exam Answers page.