Amir works as a marketer at Dogily, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

mobile experience certification exam answers

(A) So that the teams can collaborate on leadership efforts (B) To make sure branding consistency and minimize errors (C) So that all teams can handle user feedback (D) To …

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Jude is the product manager for Family.com, a website for genealogists. Earlier this year, many comments from site feedback complained about poor speed. Working with the site marketing and development teams, Jude created a plan where the site speed metrics couldn’t fall below a certain level. Which plan type is Jude’s plan?

mobile experience certification exam answers

(A) A latency limit (B) A performance plan (C) A speed plan (D) A performance budget Conclusion This question is from the Mobile Experience Certification Exam. You can find answers …

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Devon is the business owner of GooeyChewy. Devon knows how important conversion rate optimization is, but he’s limited with his time. Devon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. Which of the following criteria belong to the PIE framework?

mobile experience certification exam answers

(A) Presentation, Indicators, and Estimation (B) Production, Interest, and Engagement (C) Potential, Importance, and Ease (D) Performance, Inspection, and Evaluation Explanation The PIE Framework considers the three factors — “Potential,” …

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Jessie is shopping for her husband’s anniversary present. He loves to go fly fishing whenever he can. Jessie uses her mobile phone to ask for the nearest outdoor supply store. Her phone opens up the map application with directions to a nearby location only five minutes away. This is an example of what kind of personalized user experience?

mobile experience certification exam answers

(A) Delivering a relevant landing page (B) Using known user signals (C) Using machine learning (D) Google’s One Tap sign-in Conclusion This question is from the Mobile Experience Certification Exam. …

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Bob helps to optimize the mobile experience for ArtfulGarden’s website and app. Bob understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?

mobile experience certification exam answers

(A) Mobile networks always offer consistent speeds. (B) Mobile networks are faster than WiFi connections. (C) The mobile web remains the most widely used platform. (D) The mobile web offers …

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Jill is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Jill understands that the first step in the CRO process is to identify opportunities on Stovesy’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of quantitative research when it comes to CRO?

mobile experience certification exam answers

(A) User insights (B) Competitive insights (C) Brand insights (D) Data insights Explanation User insights are a part of qualitative data analysis that provides details on user behavior like how …

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Lloyd has been researching what makes a user-focused organization a successful one. During this research, Lloyd has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the designer’s part in optimizing the user experience on an ongoing basis?

mobile experience certification exam answers

(A) Aligning with developers to create options for testing site and app improvements (B) Supporting and encouraging testing and enabling budgets to allow for it (C) Building the test environments …

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A sports ticket vending business called StadiumSpirit feels like some of the pages on their website are weaker than others. The teams at StadiumSpirit understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help StadiumSpirit to identify which pages need the most attention with regards to CRO?

mobile experience certification exam answers

(A) Having a designer inspect the cosmetic side of the pages (B) Checking the “Landing pages” section in Google Ads (C) Reviewing the website’s funnel or flow (D) Comparing other …

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